LLC Littlemoon established as a home business with 1 PC. Deal with miscellaneous goods and hair accessories.
2001' Nov.
Open an online store at Rakuten Ichiba.
2003' Nov.
Renestablished as a specialty store of hair accessories. The first in the mail order business to start such a service.
2004' Apr.
Our main product, the Yakaimaki Comb(for French roll) has sales over 10,000 within 9 months. It causeda boom in hair accesoories.
2005' Jan.
1st relocation of office. Business operations upgraded.
2005' Apr.
Start of Hair updo movie production. Attained most-viewed status for movies at Rakuten Ichiba.
2005' Jul.
Produced hair updo instructional DVD. Hair accessories promoted for one month on a mail-order programme of SkyPerfact! TV.
2005' Sep.
2nd relocation of office. Business operations upgraded.
2005' Oct.
Total sales for Yakaimaki Comb exceed 100,000.
2005' Nov.
Produced 2nd and 3rd versions of hair updo DVD.
2005' Dec.
Incorporated into Littlemoon International Co.Ltd.
2005' Dec.
Ranked number 1 in sales for the year in hair accessories at Rakuten Ichiba.
2006' Mar.
Established a foreign branch.
2006' Apr.
3rd relocation of office(present address).
2006' Jun.
Relased 'Collection box only for hair accessories'( first in the field.)
2006' Jun.
Started free hair updo lessons in Osaka.
2006' Jul.
Released line of shampoo(fruits aroma). Released hair jewelry with cubic zirconia.
2006' Aug.
Began 'same-day delivery service'(if ordered by noon).
2006' Nov.
Total sales of Yakaimaki comb reach 250,000.
2006' Dec.
Granted a patent for 'Yakaimaki Comb'. Establish method of 'natural hair lock'
2006' Dec.
Ranked number 1st in Jewelry and watches genre of Rakuten Ichiba. 1st prize of annual ranking in Hair accessories genre of Rakuten Ichiba.
2007' Jan.
Received the grand prize in Jewelry and watches genre of Rakuten Ichiba SHOP OF THE YEAR 2006'.
2007' Jan.
Hankyu Hanshin department store starts selling Littlemoon products.
2007' Feb.
「Inner hair accessories」 go on sale.
2007' Apr.
Sponsored Beauty Workshop as part of the thirtieth anniversary event of More(fashion magazine).
2007' Apr.
'StarRabbish series' go on sale. 'Made in japan' brand goes on sale. An example is the ' Lucie's closet' series, which is inner hair accessories and vintage European beads.
2007' Dec.
"Inner hair accessories" are ranked number one at Rakuten in the annual ranking in the jewelry category.
2008' Feb.
'Acetic brand goes on sale.
2008' Spirng
Littlemoon product sold on TV mail order.
2008' Apr.
Hair updos DVD (vol. 4th) go on sale in collaboration with Artissalon.
2008' Jun.
'Inner hair accessories' upgraded, go on sale.
2008' Jul.
Demonstration of hair up dos in Loft at Umeda, Sinsaibashi, Abeno branches. Littlemoon products go on sale in Loft stores across the contry.
2008' Oct.
Demonstration of hair up dos in Hankyu Hanshin Department store(Umeda branch).
2008' Dec.
"Inner hair accessories", "Slender line" are ranked no 1at Rakuten in jewelry category.
2008' Dec.
Mentioned on Jessica Michibata's blog as "Always in my bag, certainly."
2009' Feb.
'Gaｌactic series' go on sale.
2009' Jul.
Started 'Same-day service' (if ordered by 15:00)
2009' Sep.
Opened a limited-time shop at Daimaru Department store, Umeda branch 1st floor. The numbers of retail stores where Littlemoon protucts are sold all over the country over 200.
2009' Oct.
Opened a store at Hankyu Hanshin Department store Amagasaki branch.
2009' Nov.
Opened a limited-time shop at Takashimaya Department store Okayama branch 1st floor.
2010' Feb.
Opened a limited-time shop at Takashimaya Department store Kyoto branch.
2010' Apr.
Opened a small branch office with showroom at Asakusabashi, Tokyo.
2010' Apr.
Participated as a member of 'Team Minus 6%'(renamed 'Challenge 25'), for the prevention of global warming. Conducted a campaign called 'Be pretty with Eco hair accessories'.
2010' Apr.
The numbers of retail stores where Littlemoon products are sail all over the country number over 350.
2010' Jun.
Started free Hair updos lessons at Tokyo branch.
2010' Jun.
Sponsored Yong Americans' activity in Japan for encouraging independence in children.
2010' Jun.
Awarded a scholarships to needy kids in Laos and Cambodia.
2010' Jul.
Opened a limited-time shop at Takashimaya Department store Kyoto branch.
2010' Jul.
Recognized by Osaka Prefecture as motivated company which promotes both men and women in the workplace.
2010' Sep.
Started 'take along the kids day' at hair updos lesson in Osaka. The number of participants numbered 500.
2010' Sep.
Visited Laos to meet kids who received a scholarship and gave hair accessories(B class) to her and her friends.
2010' Oct.
Participated as assistant instructor in the Osaka Museup Project(mail-order section).
2010' Oct.
Opened a limited-timeshop at Dimaru Department store Umeda branch.
2010' Nov.
Started the Charity Auction of hair accessories. Donated 20% of proceeds to charitable work(Library in Laos).
2010' Nov.
Opened a limited-time shop at Takashimaya Department store Kyoto branch.
2010' Nov.
Started 'Little ECO coupon service' (a hair accessory exchange system where custemers exchange old hair accessories for coupons redeemable at Littlemoon online store; the old hair accessories are then donated to people in Laos, Cambodia and Thailnad).
2010' Dec.
Opened a store at Dimaru Department store (Sinsaibashi and Umeda).
2010' Dec.
Ranked number 1 by Rakuten in the annual ranking for hair accessories: "Inner hair accessories' special set ", "Classic Line", and "Littlemoon Ribbon".
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■Awards Received
2010 by Rakuten Ichiba: 1st in hairaccessoris for the year; 3 items ranked in Jewely and Watches.
2009 by Rakuten Ichiba: 2 items are ranked in Jewelry and Watches.
2008 by Rakuten Ichiba: 3 items are ranked in Jewelry and Watches.
2007 by Rakuten Ichiba: Shop of the year Prize in Osaka area.
2007 by Rakuten Ichiba: 3 items are ranked in Jewelry and Watches.
2006 by Rakuten Ichiba: Shop of the year Prize inJewelry and Watches genre.
2006 by Rakuten Ichiba: 1st prize of annual ranking in Jewelry and Watches genre and Hair accessories genre.
2006(Jun) by Rakuten Ichiba: Monthly MVP Mobile phone Prize in Jewelry and Watches genre.
2006(Dec) by Rakuten Ichiba: 1st Prize(monthly) for discounted mass purchase.
2006 by Rakuten Ichiba: Weekly MVP of 1st week, Oct. in Jewelry&Watches genre
2005 by Rakuten Ichiba: 1st prize of annual ranking in Hair accessories genre.
2005 by Rakuten Ichiba: 1st Prize(monthly) for discounted mass purchase.
■Seminar・Speech （Mitsuki Bun, Manager）
2005' Speech at Seminar of West Japan commercial street (current・Ｅ commerce Enterprise Association, Ebisu).
2005' Speech at Seminar of Toukai TEK.
2006' Speech at Seminar of EC conference (current・Japan e-commerce business promotion foundation, J-fec)
2006' Speech at Seminar of Rakuten Ichiba's conference, Osaka forum.
2007' Speech at Seminar of Nikkei BP's NET Markething Forum2007 fall.
2007' Speech at Seminar of EC convention, as ' net-shop which earns 5hundred million all the time'.
2007' Speech at Seminar of Kouchi's cramming school of e trader
2007' Speech at Seminar of Rakuten Ichiba's conference, Osaka forum.
2010' Mar.〜Oct. writes a column for 'Everyday Navigation for studying overseas' about Studying abroad, found a company and career of women.
2010' Jul. Speech at Seminar of tw-summit JAPAN on 'twitter managing for business'
2010' Oct. Speech at Seminar of 'Everyday Navigation for studying overseas' , on career of women, found a company and visiting Laos for social action program.
2011' Jan. Speech at Seminar of Osaka museum Project at 'the secret of a successful net shop'.
■Reported in Publications (Fasion)
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